Websley & Company

Websley was built from the work itself.

Websley & Company combines private equity experience, portfolio-company operating work, and technical execution. That combination allows us to identify valuable opportunities, understand what good output looks like, and carry workflows through production and ongoing management.

01 / Founder

Colin Brosnan, founder of Websley & Company
Colin Brosnan
Founder

Spectrum EquityPrivate Equity Associate

Worked across deal sourcing, due diligence, and portfolio management for software and internet businesses at a leading growth equity firm.

Built and deployed AI agents for the firm's investment and portfolio workflows.

McKinsey & CompanyBusiness Analyst

Advised private equity firms and their portfolio companies on pricing, product category management, cost transformation, and strategy.

University of MichiganB.S. Computer Science

Computer science graduate with a focus on software systems, databases, information security, and machine learning.

02 / Why it matters

Experience on both sides of the portfolio

Investment and portfolio workflows

We have screened CIMs and prepared initial readouts, created investment committee materials, built financial models and investment analyses, collected portfolio KPIs, and drafted quarterly LP reports. We know where the hours go, what good output looks like, and where investor judgment must remain human.

Operating-company workflows

We have worked on operating problems directly, and that experience shapes how we serve portfolio companies. Our team knows what it is like when a rollup runs 17 different ERPs, a product catalog fills with duplicative SKUs, and weekly performance reporting consumes much of the finance team's time.

Our experience informs how Websley defines success, builds evaluation sets, designs controls, and determines where automation should stop and human judgment should begin.

03 / How we operate

Business judgment and technical execution stay together

Opportunities are evaluated in business terms

Workflows are selected against operating value, feasibility, and readiness. Every production recommendation includes a value case and a plan for capturing the benefit.

Performance reflects the client's standards

Historical work and input from experienced employees establish what good output looks like before production development begins.

Accountability continues after launch

Websley remains responsible for monitoring performance, resolving issues, managing model and usage economics, and reporting realized value.

Founder-led from evaluation through production

The person underwriting the opportunity remains involved through prototype development, production design, and ongoing performance reviews. Clients do not move from a senior sales conversation into a disconnected delivery team. Specialized engineering and subject-matter support is added when the workflow requires it, while Websley retains responsibility for the engagement and the result.

Talk to us about the work

Bring us the recurring work that consumes your team. We will show you how we would evaluate it and what we would need to prove before recommending a production build.

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